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The Story

Pozo de Luna winery is a project born from passion and friendship. The entrepreneurs Manuel Muñiz Werge and José Cerrillo Chowell, great wine lovers and great lifelong friends, conceived a decade ago the realization of a shared dream: to produce wine in San Luis Potosí. The first handshake was accompanied by an irrevocable commitment: to make the highest quality wine that this land could offer. 

The winery and region’s history began long ago, with the planting of the Viceroyal vineyard: towards the second half of the 16th century, both the native vineyard and the one planted by the Franciscans extended to what is now Coahuila, with important plantations near Cerro de San Pedro, the first mining center in the region, a few kilometers from where the Pozo de Luna vineyards are currently located.  

The Location

The current vineyard was planted in February 2010 with vines brought from France; the winery is equipped with state-of-the-art technology, was erected in 2012 and the first winemaking was carried out in 2013, after a rigorous selection of fruit from the harvest.   Our productions are limited (about 12,000 bottles in 2017), with 100% of the fruit coming from our vineyard: not a single grape is bought or sold.  Our vineyards thrive in the semi-desert soils and climate, the vineyards are located at a height of 6,059 feet above sea level, all with ideal conditions for the vine, that yield fruit that reflects the values of excellence and honesty governed by its owners, don Manuel and Don José; the winemaker, Dr. Joaquín Madero Tamargo; the consultant, Hugo D'Acosta and all the production and marketing team.

The Winemaker

Originally from Parras, Coahuila, Dr. Madero comes from the oldest wine-making tradition in America. He is an Agronomist from the Antonio Narro School of Agriculture in Saltillo, and then a Master in Viticulture and Oenology from the National School of Agriculture of Montpelier, France. He did a Diploma in Vine Varieties at the INRA Center for Wine Development in Marseillan, France, and his Master and Ph.D. in Viticulture and Oenology at the Institute of Oenology at the University of Bordeaux, France.  He has also been responsible Advisor for the Campo Real Vineyards and, as of 2008, responsible for the Campo Real Vinícola Winery in Trancoso, Zac. Since 2010, he has been in charge of the Pozo de Luna vineyards and its head winemaker.

Owner: Manuel Muniz Werge & Jose Cerrillo Chowel
Winemaker: Joaquin Madero Tamargo
Production: 4,000 cases

Dr. Joaquin Madero Tamargo / Pozo de Luna Winemaker.




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Website: www.pozodeluna.mx
Email:  ventaspozodeluna@gmail.com

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Tasting Notes