Michelle Martain (La Mision), Maurice DiMarino (Cohn Restaurant Group),
Michael Langdon (Whole Foods), Tom Bracamontes (La Competencia)
and Danny Fancher (Estancia La Jolla)
One visit to Valle de Guadalupe was all it took for me to fall in love with the region. It was apparent that the region was on the verge of something special. The wines were unique and interesting while the Baja-Med inspired cuisine was breathtakingly delicious. Yet, the region’s “secret ingredient” is its people and the vast array of cultures that have evolved into what is today’s Baja wine community. I was convinced that as these three elements converged it would set the stage for the broad introduction of Mexican wines into the U.S. market.
As high-end Mexican cuisine continues to evolve, the opportunity for premium Baja wines will likewise expand. While Mexican wine would seem to be a no brainer for the likes of Frontera Grill & Lena Brava in Chicago, Calavera, Border Grill & Broken Spanish in California and Caracol & Xochi in Houston, they have also found acceptance at The French Laundry, The Ritz Carlton, Kinzie Chophouse, Del Frisco’s and the Cosmopolitan Hotel - Las Vegas.
Proudly, in a little more than 18 months La Competencia Imports has orchestrated a broad penetration of Baja wines into the U.S. market which now includes 11 different distributors covering 17 different markets. Simultaneously, our winery roster has grown to include 25+ wine brands and plans are in place to augment that with the addition of several Baja Craft breweries.
While the number of cases sold is a solid measure of performance, our ultimate goal is much larger. Our focus is to help position Baja as a world-class wine region, contribute to the development of strong brands and help to create a platform from which Mexican wineries & craft beer producers can succeed in the ultra-competitive U.S. market.
While these goals are lofty, with the help and support of the Baja Wine & Craft Beer community, they are certainly attainable.